Perceived Quality of Mobile Services
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Online |
| Język: | angielski |
| Wydane: |
Peter Lang International Academic Publishers
2021
|
| Hasła przedmiotowe: | |
| Dostęp online: | ONIX_20201001_9783631754511_126 |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| _version_ | 1869530677620244480 |
|---|---|
| author | Dickinger, Astrid |
| author_browse | Dickinger, Astrid |
| author_facet | Dickinger, Astrid |
| author_sort | Dickinger, Astrid |
| collection | Directory of Open Access Books |
| description | The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user segments. A-priori and a-posteriori segmentations provide detailed insights. The results indicate that it is important to consider (un)observed heterogeneity in explanatory models. |
| format | Online |
| id | doab-20.500.12854ir-38995 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Peter Lang International Academic Publishers |
| publisherStr | Peter Lang International Academic Publishers |
| record_format | ojs |
| spelling | doab-20.500.12854ir-389952025-03-24T05:54:21Z Perceived Quality of Mobile Services Dickinger, Astrid Behavioural economics Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user segments. A-priori and a-posteriori segmentations provide detailed insights. The results indicate that it is important to consider (un)observed heterogeneity in explanatory models. 2021-02-10T15:00:45Z 2021-02-10T15:00:45Z 2020-10-01T17:51:13Z 2008 book ONIX_20201001_9783631754511_126 OCN: 1085896756 https://library.oapen.org/handle/20.500.12657/42219 https://directory.doabooks.org/handle/20.500.12854/38995 eng Forschungsergebnisse der Wirtschaftsuniversitaet Wien open access image/jpeg image/jpeg image/jpeg n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/42219/1/9783631754511.pdf https://library.oapen.org/bitstream/20.500.12657/42219/1/9783631754511.pdf https://library.oapen.org/bitstream/20.500.12657/42219/1/9783631754511.pdf Peter Lang International Academic Publishers 10.3726/b13970 10.3726/b13970 44a712f0-ee17-4c08-a667-46effed595e7 202 Bern open access |
| spellingShingle | Behavioural economics Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management Dickinger, Astrid Perceived Quality of Mobile Services |
| title | Perceived Quality of Mobile Services |
| title_full | Perceived Quality of Mobile Services |
| title_fullStr | Perceived Quality of Mobile Services |
| title_full_unstemmed | Perceived Quality of Mobile Services |
| title_short | Perceived Quality of Mobile Services |
| title_sort | perceived quality of mobile services |
| topic | Behavioural economics Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management |
| topic_facet | Behavioural economics Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management |
| url | ONIX_20201001_9783631754511_126 |
| work_keys_str_mv | AT dickingerastrid perceivedqualityofmobileservices |