Perceived Quality of Mobile Services

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

Deskribapen osoa

Xehetasun bibliografikoak

Egile nagusia:	Dickinger, Astrid
Formatua:	Online
Hizkuntza:	ingelesa
Argitaratua:	Peter Lang International Academic Publishers 2021
Gaiak:	Behavioural economics Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
Sarrera elektronikoa:	ONIX_20201001_9783631754511_126
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!