Persuasion in Public Discourse

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cogniti...

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Bibliographic Details
Format: Online
Language:English
Published: John Benjamins Publishing Company 2021
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Online Access:OCN: 1046634046
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