Persuasion in Public Discourse
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cogniti...
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| Format: | Online |
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| Language: | English |
| Published: |
John Benjamins Publishing Company
2021
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| Subjects: | |
| Online Access: | OCN: 1046634046 |
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