Persuasion in Public Discourse
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cogniti...
Zapisane w:
| Format: | Online |
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| Język: | angielski |
| Wydane: |
John Benjamins Publishing Company
2021
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| Hasła przedmiotowe: | |
| Dostęp online: | OCN: 1046634046 |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
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| _version_ | 1869523334866141184 |
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| collection | Directory of Open Access Books |
| description | This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines. |
| format | Online |
| id | doab-20.500.12854ir-39583 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | John Benjamins Publishing Company |
| publisherStr | John Benjamins Publishing Company |
| record_format | ojs |
| spelling | doab-20.500.12854ir-395832025-07-31T19:49:12Z Persuasion in Public Discourse Pelclová, Jana Lu, Wei-lun Language Arts & Disciplines Linguistics Pragmatics Technology & Engineering Agriculture thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines. 2021-02-10T15:06:54Z 2021-02-10T15:06:54Z 2021-02-05T04:31:59Z 2018 book OCN: 1046634046 https://library.oapen.org/handle/20.500.12657/46545 9789027263599 https://directory.doabooks.org/handle/20.500.12854/39583 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/46545/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46545/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46545/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46545/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/46545/1/external_content.pdf John Benjamins Publishing Company John Benjamins Publishing Company https://doi.org/10.1075/dapsac.79 https://doi.org/10.1075/dapsac.79 a0ecc02e-9674-41da-98fe-e7842d79279a 9789027263599 Knowledge Unlatched (KU) KU Select 2020: HSS Backlist Books John Benjamins Publishing Company open access |
| spellingShingle | Language Arts & Disciplines Linguistics Pragmatics Technology & Engineering Agriculture thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming Persuasion in Public Discourse |
| title | Persuasion in Public Discourse |
| title_full | Persuasion in Public Discourse |
| title_fullStr | Persuasion in Public Discourse |
| title_full_unstemmed | Persuasion in Public Discourse |
| title_short | Persuasion in Public Discourse |
| title_sort | persuasion in public discourse |
| topic | Language Arts & Disciplines Linguistics Pragmatics Technology & Engineering Agriculture thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming |
| topic_facet | Language Arts & Disciplines Linguistics Pragmatics Technology & Engineering Agriculture thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TV Agriculture and farming |
| url | OCN: 1046634046 |