Individualisierung und mobile Dienste am Beispiel der Medienbranche
Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Online |
| اللغة: | الألمانية |
| منشور في: |
Universitätsverlag Göttingen
2021
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| الموضوعات: | |
| الوصول للمادة أونلاين: | OCN: 808383270 |
| الوسوم: |
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| _version_ | 1869526127392849920 |
|---|---|
| author | Kaspar, Christian Markus |
| author_browse | Kaspar, Christian Markus |
| author_facet | Kaspar, Christian Markus |
| author_sort | Kaspar, Christian Markus |
| collection | Directory of Open Access Books |
| description | Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented. |
| format | Online |
| id | doab-20.500.12854ir-39683 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Universitätsverlag Göttingen |
| publisherStr | Universitätsverlag Göttingen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-396832025-04-03T14:55:52Z Individualisierung und mobile Dienste am Beispiel der Medienbranche Kaspar, Christian Markus media economy internet thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented. 2021-02-10T12:58:18Z 2020-04-15T02:34:03Z 2006 book book OCN: 808383270 http://library.oapen.org/handle/20.500.12657/36961 https://directory.doabooks.org/handle/20.500.12854/39683 ger open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/36961/1/kaspar.pdf https://library.oapen.org/bitstream/20.500.12657/36961/1/kaspar.pdf https://library.oapen.org/bitstream/20.500.12657/36961/1/kaspar.pdf https://library.oapen.org/bitstream/20.500.12657/36961/1/kaspar.pdf https://library.oapen.org/bitstream/20.500.12657/36961/1/kaspar.pdf Universitätsverlag Göttingen 10.17875/gup2006-201 10.17875/gup2006-201 af9011e0-03b9-4a5c-9ae6-b9da4898d1b2 AG Universitätsverlage open access |
| spellingShingle | media economy internet thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries Kaspar, Christian Markus Individualisierung und mobile Dienste am Beispiel der Medienbranche |
| title | Individualisierung und mobile Dienste am Beispiel der Medienbranche |
| title_full | Individualisierung und mobile Dienste am Beispiel der Medienbranche |
| title_fullStr | Individualisierung und mobile Dienste am Beispiel der Medienbranche |
| title_full_unstemmed | Individualisierung und mobile Dienste am Beispiel der Medienbranche |
| title_short | Individualisierung und mobile Dienste am Beispiel der Medienbranche |
| title_sort | individualisierung und mobile dienste am beispiel der medienbranche |
| topic | media economy internet thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries |
| topic_facet | media economy internet thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries |
| url | OCN: 808383270 |
| work_keys_str_mv | AT kasparchristianmarkus individualisierungundmobilediensteambeispieldermedienbranche |