Individualisierung und mobile Dienste am Beispiel der Medienbranche

Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...

Szczegółowa specyfikacja

Opis bibliograficzny

1. autor:	Kaspar, Christian Markus
Format:	Online
Język:	niemiecki
Wydane:	Universitätsverlag Göttingen 2021
Hasła przedmiotowe:	media economy internet thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries
Dostęp online:	OCN: 808383270
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