<i>Fear Appeal</i> e <i>Message Framing</i>
Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pu...
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| Հիմնական հեղինակ: | |
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| Ձևաչափ: | Online |
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Firenze University Press
2021
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| Առցանց հասանելիություն: | 49972 |
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Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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| _version_ | 1869528548677517312 |
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| author | Gianmarco Romani |
| author_browse | Gianmarco Romani |
| author_facet | Gianmarco Romani |
| author_sort | Gianmarco Romani |
| collection | Directory of Open Access Books |
| description | Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (<i>fear appeal</i> is <i>message framing</i>), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen. |
| format | Online |
| id | doab-20.500.12854ir-39928 |
| institution | Directory of Open Access Books |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Firenze University Press |
| publisherStr | Firenze University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-399282024-03-29T08:01:33Z <i>Fear Appeal</i> e <i>Message Framing</i> Gianmarco Romani BF1-990 bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (<i>fear appeal</i> is <i>message framing</i>), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen. 2021-02-11T07:34:59Z 2021-02-11T07:34:59Z 2020-11-10 16:26:00 2013 book 49972 27050297 9788866555063 https://directory.doabooks.org/handle/20.500.12854/39928 Premio Ricerca «Città di Firenze» application/octet-stream Attribution-NonCommercial-NoDerivatives 4.0 International https://www.fupress.com/isbn/9788866555063 https://www.fupress.com/redir.ashx?RetUrl=2644_6439.pdf Firenze University Press 10.36253/978-88-6655-506-3 10.36253/978-88-6655-506-3 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 9788866555063 104 open access |
| spellingShingle | BF1-990 bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology Gianmarco Romani <i>Fear Appeal</i> e <i>Message Framing</i> |
| title | <i>Fear Appeal</i> e <i>Message Framing</i> |
| title_full | <i>Fear Appeal</i> e <i>Message Framing</i> |
| title_fullStr | <i>Fear Appeal</i> e <i>Message Framing</i> |
| title_full_unstemmed | <i>Fear Appeal</i> e <i>Message Framing</i> |
| title_short | <i>Fear Appeal</i> e <i>Message Framing</i> |
| title_sort | i fear appeal i e i message framing i |
| topic | BF1-990 bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology |
| topic_facet | BF1-990 bic Book Industry Communication::J Society & social sciences::JM Psychology thema EDItEUR::J Society and Social Sciences::JM Psychology |
| url | 49972 |
| work_keys_str_mv | AT gianmarcoromani ifearappealieimessageframingi |