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I Don't Even Recognize You Anymore

Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

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Main Author: Niedersüß, Carl Dominik J.
Format: Online
Language:English
Published: Nomos Verlagsgesellschaft mbH & Co. KG 2021
Subjects:
K1-7720
Unterhaltungs- und Medienrecht
Marke
Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
Herstellernamen
Medienrecht
Herkunftszeichen
bic Book Industry Communication::L Law
Online Access:29451
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Summary:Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers.

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