Contextual Brand Valuation
Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...
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| Format: | Online |
| Sprog: | tysk |
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Nomos Verlagsgesellschaft mbH & Co. KG
2021
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| Online adgang: | 29461 |
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