Contextual Brand Valuation
Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...
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| Κύριος συγγραφέας: | |
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| Μορφή: | Online |
| Γλώσσα: | Γερμανικά |
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Nomos Verlagsgesellschaft mbH & Co. KG
2021
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| Διαθέσιμο Online: | 29461 |
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| _version_ | 1869514652162981888 |
|---|---|
| author | Riemann, Eva |
| author_browse | Riemann, Eva |
| author_facet | Riemann, Eva |
| author_sort | Riemann, Eva |
| collection | Directory of Open Access Books |
| description | Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making a contribution to facilitate better handling of this complexity. It therefore firstly illuminates basic aspects of value which apply to all IP, before specifics of trade marks and brands are dealt with. The introduction of a new approach to IP valuation as well as an overview of legal dimensions of brand value constitute further key aspects of the work. |
| format | Online |
| id | doab-20.500.12854ir-43993 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Nomos Verlagsgesellschaft mbH & Co. KG |
| publisherStr | Nomos Verlagsgesellschaft mbH & Co. KG |
| record_format | ojs |
| spelling | doab-20.500.12854ir-439932023-12-20T16:24:19Z Contextual Brand Valuation Riemann, Eva K1-7720 Markenrecht Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Gewerblicher Rechtsschutz bic Book Industry Communication::L Law Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making a contribution to facilitate better handling of this complexity. It therefore firstly illuminates basic aspects of value which apply to all IP, before specifics of trade marks and brands are dealt with. The introduction of a new approach to IP valuation as well as an overview of legal dimensions of brand value constitute further key aspects of the work. 2021-02-11T10:33:29Z 2021-02-11T10:33:29Z 2018-11-05 12:58:39 2012 book 29461 9783845241890 https://directory.doabooks.org/handle/20.500.12854/43993 ger Munich Intellectual Property Law Center – MIPLC image/png Attribution 4.0 International https://www.nomos-elibrary.de/10.5771/9783845241890 Nomos Verlagsgesellschaft mbH & Co. KG http://dx.doi.org/10.5771/9783845241890 http://dx.doi.org/10.5771/9783845241890 20c8b06d-3b2b-4af2-acda-fbcfdfea5744 9783845241890 304 open access |
| spellingShingle | K1-7720 Markenrecht Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Gewerblicher Rechtsschutz bic Book Industry Communication::L Law Riemann, Eva Contextual Brand Valuation |
| title | Contextual Brand Valuation |
| title_full | Contextual Brand Valuation |
| title_fullStr | Contextual Brand Valuation |
| title_full_unstemmed | Contextual Brand Valuation |
| title_short | Contextual Brand Valuation |
| title_sort | contextual brand valuation |
| topic | K1-7720 Markenrecht Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Gewerblicher Rechtsschutz bic Book Industry Communication::L Law |
| topic_facet | K1-7720 Markenrecht Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Gewerblicher Rechtsschutz bic Book Industry Communication::L Law |
| url | 29461 |
| work_keys_str_mv | AT riemanneva contextualbrandvaluation |