Contextual Brand Valuation

Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...

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Bibliographic Details

Main Author:	Riemann, Eva
Format:	Online
Language:	German
Published:	Nomos Verlagsgesellschaft mbH & Co. KG 2021
Subjects:	K1-7720 Markenrecht Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht Gewerblicher Rechtsschutz bic Book Industry Communication::L Law
Online Access:	29461
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