Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...

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Bibliografiske detaljer

Main Authors:	Jaana Simola, Jarmo Kuisma, Jukka Hyona
Format:	Online
Sprog:	engelsk
Udgivet:	Frontiers Media SA 2021
Fag:	QP1-981 Q1-390 Eye Movements Memory Attention advertising Internet media ad format animation thema EDItEUR::M Medicine and Nursing::MF Pre-clinical medicine: basic sciences::MFG Physiology
Online adgang:	17808
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