Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognit...
Gardado en:
| Main Authors: | , , |
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| Formato: | Online |
| Idioma: | inglés |
| Publicado: |
Frontiers Media SA
2021
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| Subjects: | |
| Acceso en liña: | 17808 |
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