Promotion and Marketing Communications
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...
Saved in:
| Format: | Online |
|---|---|
| Language: | English |
| Published: |
IntechOpen
2021
|
| Subjects: | |
| Online Access: | ONIX_20210420_9781838802288_2936 |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1869523656695087104 |
|---|---|
| collection | Directory of Open Access Books |
| description | This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes. |
| format | Online |
| id | doab-20.500.12854ir-67576 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-675762024-03-30T12:53:23Z Promotion and Marketing Communications Ayman, Umut Kemal Kaya, Anıl Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes. 2021-04-20T16:18:37Z 2021-04-20T16:18:37Z 2020 book ONIX_20210420_9781838802288_2936 9781838802288 9781838802271 9781789846997 https://directory.doabooks.org/handle/20.500.12854/67576 eng image/jpeg n/a https://www.intechopen.com/books https://mts.intechopen.com/storage/books/9044/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/intechopen.83011 10.5772/intechopen.83011 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9781838802288 9781838802271 9781789846997 IntechOpen 206 open access |
| spellingShingle | Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Promotion and Marketing Communications |
| title | Promotion and Marketing Communications |
| title_full | Promotion and Marketing Communications |
| title_fullStr | Promotion and Marketing Communications |
| title_full_unstemmed | Promotion and Marketing Communications |
| title_short | Promotion and Marketing Communications |
| title_sort | promotion and marketing communications |
| topic | Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | ONIX_20210420_9781838802288_2936 |