Promotion and Marketing Communications

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by...

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Bibliographic Details

Format:	Online
Language:	English
Published:	IntechOpen 2021
Subjects:	Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Access:	ONIX_20210420_9781838802288_2936
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