Branding Books Across the Ages
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...
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| Médium: | Online |
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| Jazyk: | angličtina |
| Vydáno: |
Amsterdam University Press
2021
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| Témata: | |
| On-line přístup: | OCN: 1249550783 |
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Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
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| _version_ | 1869520832510820352 |
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| collection | Directory of Open Access Books |
| description | As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. |
| format | Online |
| id | doab-20.500.12854ir-68168 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Amsterdam University Press |
| publisherStr | Amsterdam University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-681682025-03-12T12:07:55Z Branding Books Across the Ages van den Braber, Helleke Dera, Jeroen Joosten, Jos Steenmeijer, Maarten Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding. 2021-04-27T02:01:10Z 2021-04-27T02:01:10Z 2021-04-26T09:04:37Z 2021 book OCN: 1249550783 https://library.oapen.org/handle/20.500.12657/48378 9789463723916 https://directory.doabooks.org/handle/20.500.12854/68168 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/48378/1/9789048544400.pdf https://library.oapen.org/bitstream/20.500.12657/48378/1/9789048544400.pdf https://library.oapen.org/bitstream/20.500.12657/48378/1/9789048544400.pdf Amsterdam University Press 10.5117/9789463723916 10.5117/9789463723916 de2ecbe7-1037-4e96-8c3a-5a842d921e04 9789463723916 425 open access |
| spellingShingle | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Branding Books Across the Ages |
| title | Branding Books Across the Ages |
| title_full | Branding Books Across the Ages |
| title_fullStr | Branding Books Across the Ages |
| title_full_unstemmed | Branding Books Across the Ages |
| title_short | Branding Books Across the Ages |
| title_sort | branding books across the ages |
| topic | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | OCN: 1249550783 |