Branding Books Across the Ages

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and...

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Podrobná bibliografie

Médium:	Online
Jazyk:	angličtina
Vydáno:	Amsterdam University Press 2021
Témata:	Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDB Belgium thema EDItEUR::1 Place qualifiers::1D Europe::1DD Western Europe::1DDN Netherlands thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day thema EDItEUR::D Biography, Literature and Literary studies::D Biography, Literature and Literary studies::DS Literature: history and criticism thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
On-line přístup:	OCN: 1249550783
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!