Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...

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Hlavní autoři:	Leisch, Friedrich, Dolnicar, Sara, Grün, Bettina
Médium:	Online
Jazyk:	angličtina
Vydáno:	Springer 2021
Témata:	Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistik ÖFOS 2012, Tourismusforschung ÖFOS 2012, Softwareentwicklung Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access ÖFOS 2012, Statistics ÖFOS 2012, Tourism research ÖFOS 2012, Software development thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
On-line přístup:	OCN: 1048665589
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