Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | English |
| Published: |
Springer
2021
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| Subjects: | |
| Online Access: | OCN: 1048665589 |
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| _version_ | 1869517988897488896 |
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| author | Leisch, Friedrich Dolnicar, Sara Grün, Bettina |
| author_browse | Dolnicar, Sara Grün, Bettina Leisch, Friedrich |
| author_facet | Leisch, Friedrich Dolnicar, Sara Grün, Bettina |
| author_sort | Leisch, Friedrich |
| collection | Directory of Open Access Books |
| description | This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. |
| format | Online |
| id | doab-20.500.12854ir-72614 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Springer |
| publisherStr | Springer |
| record_format | ojs |
| spelling | doab-20.500.12854ir-726142025-08-13T14:11:33Z Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful Leisch, Friedrich Dolnicar, Sara Grün, Bettina Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistik ÖFOS 2012, Tourismusforschung ÖFOS 2012, Softwareentwicklung Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistics ÖFOS 2012, Tourism research ÖFOS 2012, Software development thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. Dieses Open Access Buch offeriert allen etwas, die mit Marktsegmentierung zu tun haben: praktische Anleitungen für Anwender von Marktsegmentierungslösungen, organisatorische Hilfe zur Umsetzung und Datensammlung, sowie Hilfe zur technischen und statistischen Umsetzung von Marktsegmentierungsanalysen. Auch Experten der Marktsegmentierung finden neue Werkzeuge, inbesonders eine umfangreiche Sammlung von Visualisierungsmethoden zur einfacheren Interpretation und Selektion von Marktsegmenten. Alle Berechnungen werden nicht nur detailliert erklärt, sondern von R Code begleitet, welcher es dem Leser erlaubt, alle Analysen im Buch mit Hilfe der Open Source Statistiksoftware R zu replizieren. 2021-11-06T06:47:00Z 2021-11-06T06:47:00Z 2021-11-05T04:03:34Z 2018 book book OCN: 1048665589 https://library.oapen.org/handle/20.500.12657/51281 978-981-10-8817-9 https://directory.doabooks.org/handle/20.500.12854/72614 eng open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/51281/1/PUB_580_Leisch_Market_Segmentation_Analyses.pdf https://library.oapen.org/bitstream/20.500.12657/51281/1/PUB_580_Leisch_Market_Segmentation_Analyses.pdf https://library.oapen.org/bitstream/20.500.12657/51281/1/PUB_580_Leisch_Market_Segmentation_Analyses.pdf https://library.oapen.org/bitstream/20.500.12657/51281/1/PUB_580_Leisch_Market_Segmentation_Analyses.pdf Springer Austrian Science Fund (FWF) 0bdd30b8-28cc-4e2d-bd69-6cabb77b36d4 978-981-10-8817-9 Austrian Science Fund (FWF) Springer PUB 580 open access |
| spellingShingle | Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistik ÖFOS 2012, Tourismusforschung ÖFOS 2012, Softwareentwicklung Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistics ÖFOS 2012, Tourism research ÖFOS 2012, Software development thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management Leisch, Friedrich Dolnicar, Sara Grün, Bettina Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful |
| title | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful |
| title_full | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful |
| title_fullStr | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful |
| title_full_unstemmed | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful |
| title_short | Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful |
| title_sort | market segmentation analysis understanding it doing it and making it useful |
| topic | Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistik ÖFOS 2012, Tourismusforschung ÖFOS 2012, Softwareentwicklung Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistics ÖFOS 2012, Tourism research ÖFOS 2012, Software development thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management |
| topic_facet | Marktforschung, Marktsegmentierung, Marketing Mix, Taktisches Marketing, Strategisches Marketing, Deskriptive Analyse, Faktorenanalyse, Clusteranalyse, Datenstrukturanalyse, Marketing Planung, Computationale Statistik, Tourismusmarketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistik ÖFOS 2012, Tourismusforschung ÖFOS 2012, Softwareentwicklung Market Research, Market Segmentation, Marketing Mix, Tactical Marketing, Strategic Marketing, Descriptive Analysis, Factor Analysis, Cluster Analysis, Data Structure Analysis, Marketing Planning, Target Market, Computational Statistics, Tourism Marketing, Open Access ÖFOS 2012, Marketing ÖFOS 2012, Statistics ÖFOS 2012, Tourism research ÖFOS 2012, Software development thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management |
| url | OCN: 1048665589 |
| work_keys_str_mv | AT leischfriedrich marketsegmentationanalysisunderstandingitdoingitandmakingituseful AT dolnicarsara marketsegmentationanalysisunderstandingitdoingitandmakingituseful AT grunbettina marketsegmentationanalysisunderstandingitdoingitandmakingituseful |