Strategic Communication in Context: Theoretical Debates and Applied Research
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...
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| Formato: | Online |
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| Idioma: | inglés |
| Publicado: |
UMinho Editora
2022
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| Subjects: | |
| Acceso en liña: | https://directory.doabooks.org/handle/20.500.12854/75196 |
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