Strategic Communication in Context: Theoretical Debates and Applied Research
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...
-д хадгалсан:
| Формат: | Online |
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| Хэл сонгох: | англи |
| Хэвлэсэн: |
UMinho Editora
2022
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| Нөхцлүүд: | |
| Онлайн хандалт: | https://directory.doabooks.org/handle/20.500.12854/75196 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| _version_ | 1869523488368230400 |
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| collection | Directory of Open Access Books |
| description | Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary. |
| format | Online |
| id | doab-20.500.12854ir-75196 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | UMinho Editora |
| publisherStr | UMinho Editora |
| record_format | ojs |
| spelling | doab-20.500.12854ir-751962024-03-28T10:52:57Z Strategic Communication in Context: Theoretical Debates and Applied Research Balonas, Sara Ruão, Teresa Carrillo, María-Victoria communication sciences strategic communication organizational communication communication strategies applied communication thema EDItEUR::J Society and Social Sciences Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary. Published 2022-01-05T15:02:38Z 2022-01-05T15:02:38Z 2021-07-30 book https://directory.doabooks.org/handle/20.500.12854/75196 eng image/png Attribution-ShareAlike 4.0 International https://ebooks.uminho.pt/index.php/uminho/catalog/book/46 UMinho Editora 10.21814/uminho.ed.46 10.21814/uminho.ed.46 f25bb63b-025f-4255-bf33-2c5a00d116a2 431 Braga open access |
| spellingShingle | communication sciences strategic communication organizational communication communication strategies applied communication thema EDItEUR::J Society and Social Sciences Strategic Communication in Context: Theoretical Debates and Applied Research |
| title | Strategic Communication in Context: Theoretical Debates and Applied Research |
| title_full | Strategic Communication in Context: Theoretical Debates and Applied Research |
| title_fullStr | Strategic Communication in Context: Theoretical Debates and Applied Research |
| title_full_unstemmed | Strategic Communication in Context: Theoretical Debates and Applied Research |
| title_short | Strategic Communication in Context: Theoretical Debates and Applied Research |
| title_sort | strategic communication in context theoretical debates and applied research |
| topic | communication sciences strategic communication organizational communication communication strategies applied communication thema EDItEUR::J Society and Social Sciences |
| topic_facet | communication sciences strategic communication organizational communication communication strategies applied communication thema EDItEUR::J Society and Social Sciences |
| url | https://directory.doabooks.org/handle/20.500.12854/75196 |