Consumer Psychology
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
Furkejuvvon:
| Váldodahkkit: | , , |
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| Materiálatiipa: | Online |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Verlag Barbara Budrich
2022
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| Fáttát: | |
| Liŋkkat: | OCN: 946548647 |
| Fáddágilkorat: |
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| _version_ | 1869527712906870784 |
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| author | Hackett, Paul M.W. Schwarzenbach, Jessica B. Jürgens, Uta Maria |
| author_browse | Hackett, Paul M.W. Jürgens, Uta Maria Schwarzenbach, Jessica B. |
| author_facet | Hackett, Paul M.W. Schwarzenbach, Jessica B. Jürgens, Uta Maria |
| author_sort | Hackett, Paul M.W. |
| collection | Directory of Open Access Books |
| description | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
| format | Online |
| id | doab-20.500.12854ir-79561 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Verlag Barbara Budrich |
| publisherStr | Verlag Barbara Budrich |
| record_format | ojs |
| spelling | doab-20.500.12854ir-795612025-07-31T12:39:41Z Consumer Psychology Hackett, Paul M.W. Schwarzenbach, Jessica B. Jürgens, Uta Maria Business & Economics Consumer Behavior thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. 2022-03-20T04:02:57Z 2022-03-20T04:02:57Z 2022-03-19T05:31:20Z 2016 book OCN: 946548647 https://library.oapen.org/handle/20.500.12657/53472 9783847408918 https://directory.doabooks.org/handle/20.500.12854/79561 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/53472/1/external_content.pdf Verlag Barbara Budrich Verlag Barbara Budrich https://doi.org/10.3224/84740772 https://doi.org/10.3224/84740772 d4b2aab6-f180-4fdf-9918-e8e7b91d0950 Knowledge Unlatched 9783847408918 Knowledge Unlatched (KU) KU Select 2022: HSS Backlist Books Verlag Barbara Budrich open access |
| spellingShingle | Business & Economics Consumer Behavior thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics Hackett, Paul M.W. Schwarzenbach, Jessica B. Jürgens, Uta Maria Consumer Psychology |
| title | Consumer Psychology |
| title_full | Consumer Psychology |
| title_fullStr | Consumer Psychology |
| title_full_unstemmed | Consumer Psychology |
| title_short | Consumer Psychology |
| title_sort | consumer psychology |
| topic | Business & Economics Consumer Behavior thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics |
| topic_facet | Business & Economics Consumer Behavior thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics |
| url | OCN: 946548647 |
| work_keys_str_mv | AT hackettpaulmw consumerpsychology AT schwarzenbachjessicab consumerpsychology AT jurgensutamaria consumerpsychology |