Consumer Psychology

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Bibliografski detalji

Glavni autori:	Hackett, Paul M.W., Schwarzenbach, Jessica B., Jürgens, Uta Maria
Format:	Online
Jezik:	engleski
Izdano:	Verlag Barbara Budrich 2022
Teme:	Business & Economics Consumer Behavior thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics
Online pristup:	OCN: 946548647
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