Analisi di movimenti oculari nella risoluzione di problemi commerciali
Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario...
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| Главные авторы: | , , , |
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| Формат: | Online |
| Язык: | итальянский |
| Опубликовано: |
FrancoAngeli
2022
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| Предметы: | |
| Online-ссылка: | ONIX_20220504_9788835139584_25 |
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Нет меток, Требуется 1-ая метка записи!
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| _version_ | 1869530415101902848 |
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| author | Dorigoni, Alessia Polonio, Luca Graffeo, Michele Bonini, Nicolao |
| author_browse | Bonini, Nicolao Dorigoni, Alessia Graffeo, Michele Polonio, Luca |
| author_facet | Dorigoni, Alessia Polonio, Luca Graffeo, Michele Bonini, Nicolao |
| author_sort | Dorigoni, Alessia |
| collection | Directory of Open Access Books |
| description | Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?”. The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento. |
| format | Online |
| id | doab-20.500.12854ir-81524 |
| institution | Directory of Open Access Books |
| language | ita |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | FrancoAngeli |
| publisherStr | FrancoAngeli |
| record_format | ojs |
| spelling | doab-20.500.12854ir-815242025-03-14T04:59:30Z Analisi di movimenti oculari nella risoluzione di problemi commerciali Dorigoni, Alessia Polonio, Luca Graffeo, Michele Bonini, Nicolao Consumer decision-making eye-tracking visual attention information processing numeracy cognitive reflection Many daily purchase decisions, such as choosing the best deal, require the integration of various kinds of information. In most commercial scenarios the consumer has to manage and compare numerical information. The present study is driven by an important research question: “in a commercial scenario with a high numerical component, is numerical ability (e.g. numeracy) the only factor that influences the accuracy of decisions?”. The aim of the present paper is to understand if cognitive reflection drives the problem-solving process in these contexts. We examined attentional aspects by measuring eye movements using an SR Research Eye Link 1000 eye tracking device belonging to The Consumer Neuroscience Laboratory (ncLab) located at The University of Trento. 2022-05-13T01:12:15Z 2022-05-13T01:12:15Z 2022-05-04T14:16:33Z 2022 book ONIX_20220504_9788835139584_25 OCN: 1348379587 https://library.oapen.org/handle/20.500.12657/54290 9788835139584 https://directory.doabooks.org/handle/20.500.12854/81524 ita open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/54290/1/9788835139584.pdf https://library.oapen.org/bitstream/20.500.12657/54290/1/9788835139584.pdf https://library.oapen.org/bitstream/20.500.12657/54290/1/9788835139584.pdf FrancoAngeli 3b1e4403-b637-4268-a952-2280e4500b8a 9788835139584 39 Milan open access |
| spellingShingle | Consumer decision-making eye-tracking visual attention information processing numeracy cognitive reflection Dorigoni, Alessia Polonio, Luca Graffeo, Michele Bonini, Nicolao Analisi di movimenti oculari nella risoluzione di problemi commerciali |
| title | Analisi di movimenti oculari nella risoluzione di problemi commerciali |
| title_full | Analisi di movimenti oculari nella risoluzione di problemi commerciali |
| title_fullStr | Analisi di movimenti oculari nella risoluzione di problemi commerciali |
| title_full_unstemmed | Analisi di movimenti oculari nella risoluzione di problemi commerciali |
| title_short | Analisi di movimenti oculari nella risoluzione di problemi commerciali |
| title_sort | analisi di movimenti oculari nella risoluzione di problemi commerciali |
| topic | Consumer decision-making eye-tracking visual attention information processing numeracy cognitive reflection |
| topic_facet | Consumer decision-making eye-tracking visual attention information processing numeracy cognitive reflection |
| url | ONIX_20220504_9788835139584_25 |
| work_keys_str_mv | AT dorigonialessia analisidimovimentiocularinellarisoluzionediproblemicommerciali AT polonioluca analisidimovimentiocularinellarisoluzionediproblemicommerciali AT graffeomichele analisidimovimentiocularinellarisoluzionediproblemicommerciali AT bonininicolao analisidimovimentiocularinellarisoluzionediproblemicommerciali |