Chapter The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)
In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to...
Zapisane w:
| Główni autorzy: | , |
|---|---|
| Format: | Online |
| Język: | angielski |
| Wydane: |
Firenze University Press
2022
|
| Hasła przedmiotowe: | |
| Dostęp online: | ONIX_20220601_9788855184618_563 |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
|