Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia

This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a...

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主要作者: Muñoz Navarro, Daniel
格式: Online
語言:英语
出版: Firenze University Press 2022
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author Muñoz Navarro, Daniel
author_browse Muñoz Navarro, Daniel
author_facet Muñoz Navarro, Daniel
author_sort Muñoz Navarro, Daniel
collection Directory of Open Access Books
description This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a case study, a dynamic city that experienced a remarkable economic development during this century. Undoubtedly, fashion stimulated economic growth not only in the more developed regions of north-western Europe, but this process was also present in the Mediterranean context, developing an important sector of petty bourgeoisie mercantile and a change in the consumption patterns of most of its population.
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spelling doab-20.500.12854ir-827792022-06-02T04:17:18Z Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia Muñoz Navarro, Daniel Shops fashion consumption patterns 18th century Valencia This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a case study, a dynamic city that experienced a remarkable economic development during this century. Undoubtedly, fashion stimulated economic growth not only in the more developed regions of north-western Europe, but this process was also present in the Mediterranean context, developing an important sector of petty bourgeoisie mercantile and a change in the consumption patterns of most of its population. 2022-06-02T04:17:18Z 2022-06-02T04:17:18Z 2022-06-01T12:30:05Z 2022 chapter ONIX_20220601_9788855185653_801 https://library.oapen.org/handle/20.500.12657/56617 9788855185653 https://directory.doabooks.org/handle/20.500.12854/82779 eng Datini Studies in Economic History open access image/jpeg Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/56617/1/29753.pdf Firenze University Press 10.36253/978-88-5518-565-3.13 10.36253/978-88-5518-565-3.13 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 9788855185653 19 Florence open access
spellingShingle Shops
fashion
consumption patterns
18th century
Valencia
Muñoz Navarro, Daniel
Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
title Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
title_full Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
title_fullStr Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
title_full_unstemmed Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
title_short Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia
title_sort chapter the virus of fashion democratization of luxury and new commercial strategies in early modern valencia
topic Shops
fashion
consumption patterns
18th century
Valencia
topic_facet Shops
fashion
consumption patterns
18th century
Valencia
url ONIX_20220601_9788855185653_801
work_keys_str_mv AT munoznavarrodaniel chapterthevirusoffashiondemocratizationofluxuryandnewcommercialstrategiesinearlymodernvalencia