Chapter The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia

This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a...

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Bibliographic Details

Main Author:	Muñoz Navarro, Daniel
Format:	Online
Language:	English
Published:	Firenze University Press 2022
Subjects:	Shops fashion consumption patterns 18th century Valencia
Online Access:	ONIX_20220601_9788855185653_801
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