Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnersh...
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| Fformat: | Online |
| Iaith: | Saesneg |
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Firenze University Press
2022
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| Mynediad Ar-lein: | ONIX_20220601_9788855181549_344 |
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Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| _version_ | 1869528323526230016 |
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| author | Pereira da Silva, Géraldine |
| author_browse | Pereira da Silva, Géraldine |
| author_facet | Pereira da Silva, Géraldine |
| author_sort | Pereira da Silva, Géraldine |
| collection | Directory of Open Access Books |
| description | In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results. |
| format | Online |
| id | doab-20.500.12854ir-83401 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Firenze University Press |
| publisherStr | Firenze University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-834012022-06-02T04:30:20Z Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools Pereira da Silva, Géraldine Qualifica Center lifelong learning adult education advertising In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results. 2022-06-02T04:30:19Z 2022-06-02T04:30:19Z 2022-06-01T12:15:14Z 2020 chapter ONIX_20220601_9788855181549_344 2704-5781 https://library.oapen.org/handle/20.500.12657/56161 9788855181549 https://directory.doabooks.org/handle/20.500.12854/83401 eng Studies on Adult Learning and Education open access image/jpeg Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/56161/1/14718.pdf Firenze University Press 10.36253/978-88-5518-155-6.12 10.36253/978-88-5518-155-6.12 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 9788855181549 8 Florence open access |
| spellingShingle | Qualifica Center lifelong learning adult education advertising Pereira da Silva, Géraldine Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools |
| title | Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools |
| title_full | Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools |
| title_fullStr | Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools |
| title_full_unstemmed | Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools |
| title_short | Chapter Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools |
| title_sort | chapter advertising adult education offerings in a portuguese qualifica centre using social networking tools |
| topic | Qualifica Center lifelong learning adult education advertising |
| topic_facet | Qualifica Center lifelong learning adult education advertising |
| url | ONIX_20220601_9788855181549_344 |
| work_keys_str_mv | AT pereiradasilvageraldine chapteradvertisingadulteducationofferingsinaportuguesequalificacentreusingsocialnetworkingtools |