Sustainable Marketing and Strategy
Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated...
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| Materyal Türü: | Online |
|---|---|
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
MDPI - Multidisciplinary Digital Publishing Institute
2022
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| Konular: | |
| Online Erişim: | ONIX_20220621_9783036539591_132 |
| Etiketler: |
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| _version_ | 1869531611289092096 |
|---|---|
| collection | Directory of Open Access Books |
| description | Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark—a mark which will affect the brand and, more importantly, consumers’ minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book. |
| format | Online |
| id | doab-20.500.12854ir-84554 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | MDPI - Multidisciplinary Digital Publishing Institute |
| publisherStr | MDPI - Multidisciplinary Digital Publishing Institute |
| record_format | ojs |
| spelling | doab-20.500.12854ir-845542024-03-30T02:54:01Z Sustainable Marketing and Strategy Au-Yong-Oliveira, Manuel Sousa, Maria José new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products n/a thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated and specialized teams are the future of organizational sustainability, and we predict that the next decade will see an exponential increase in sustainable activity and investment. Firms cannot afford to let certain opportunities pass without leaving their mark—a mark which will affect the brand and, more importantly, consumers’ minds and their attitudes towards the market of products and services. The market in general will have to adapt to the circular economy and to the well-being of employees and, indeed, of society and its stakeholders, in order to prosper. We are glad to have made even a small contribution to the growing debate on green and soft issues, such as those contained in this book. 2022-06-21T08:42:05Z 2022-06-21T08:42:05Z 2022 book ONIX_20220621_9783036539591_132 9783036539591 9783036539607 https://directory.doabooks.org/handle/20.500.12854/84554 eng application/octet-stream Attribution 4.0 International https://mdpi.com/books/pdfview/book/5538 https://mdpi.com/books/pdfview/book/5538 MDPI - Multidisciplinary Digital Publishing Institute 10.3390/books978-3-0365-3960-7 10.3390/books978-3-0365-3960-7 46cabcaa-dd94-4bfe-87b4-55023c1b36d0 9783036539591 9783036539607 162 Basel open access |
| spellingShingle | new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products n/a thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies Sustainable Marketing and Strategy |
| title | Sustainable Marketing and Strategy |
| title_full | Sustainable Marketing and Strategy |
| title_fullStr | Sustainable Marketing and Strategy |
| title_full_unstemmed | Sustainable Marketing and Strategy |
| title_short | Sustainable Marketing and Strategy |
| title_sort | sustainable marketing and strategy |
| topic | new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products n/a thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies |
| topic_facet | new ways of working performance structural equation modeling work engagement scale validation SEM wine storytelling wine tasting excitement wine involvement winescape employer branding affective commitment talent management strategy personal marketing franchising franchisor global expansion case study cross-listing financial leverage R&D investment corporate sustainability systematic literature revision content community sustainable marketing SMIs marketing consumer advice network opinion leaders network structure sustainability supply chain purchasing policies coffee business and production Delta Cafés Grupo Nabeiro sustainable business sustainable practices food safety buying process agrifood products n/a thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies |
| url | ONIX_20220621_9783036539591_132 |