Obálka

Sustainable Marketing and Strategy

Sustainability comes in many forms and is increasingly linked to strategy and to marketing. Organizations have long since recognized the importance of corporate social responsibility and, hence, it is the upper echelon of the enterprise that is involved in the major decisions in this area. Dedicated...

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Uloženo v:
Médium: Online
Jazyk:angličtina
Vydáno: MDPI - Multidisciplinary Digital Publishing Institute 2022
Témata:
new ways of working
performance
structural equation modeling
work engagement
scale validation
SEM
wine storytelling
wine tasting excitement
wine involvement
winescape
employer branding
affective commitment
talent management
strategy
personal marketing
franchising
franchisor
global expansion
case study
cross-listing
financial leverage
R&D investment
corporate sustainability
systematic literature revision
content community
sustainable marketing
SMIs marketing
consumer advice network
opinion leaders
network structure
sustainability
supply chain
purchasing policies
coffee business and production
Delta Cafés
Grupo Nabeiro
sustainable business
sustainable practices
food safety
buying process
agrifood products
n/a
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economies
On-line přístup:ONIX_20220621_9783036539591_132
Tagy: Přidat tag
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