Marketing Identities
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...
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| Hlavní autor: | |
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| Médium: | Online |
| Jazyk: | angličtina |
| Vydáno: |
Wayne State University Press
2022
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| Témata: | |
| On-line přístup: | ONIX_20220715_9780814345184_346 |
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| _version_ | 1869516383875760128 |
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| author | Brenner, David A. |
| author_browse | Brenner, David A. |
| author_facet | Brenner, David A. |
| author_sort | Brenner, David A. |
| collection | Directory of Open Access Books |
| description | Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history. |
| format | Online |
| id | doab-20.500.12854ir-88597 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Wayne State University Press |
| publisherStr | Wayne State University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-885972024-03-29T04:25:05Z Marketing Identities Brenner, David A. Social groups: religious groups & communities thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSR Social groups: religious groups and communities Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history. 2022-07-15T15:10:04Z 2022-07-15T15:10:04Z 2018 book ONIX_20220715_9780814345184_346 9780814345184 https://directory.doabooks.org/handle/20.500.12854/88597 eng image/jpeg Attribution-NonCommercial 4.0 International https://muse.jhu.edu/book/61449 Wayne State University Press 10.1353/book.61449 10.1353/book.61449 d5b79a0d-4094-454e-9ce3-841263bbca5a 9780814345184 open access |
| spellingShingle | Social groups: religious groups & communities thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSR Social groups: religious groups and communities Brenner, David A. Marketing Identities |
| title | Marketing Identities |
| title_full | Marketing Identities |
| title_fullStr | Marketing Identities |
| title_full_unstemmed | Marketing Identities |
| title_short | Marketing Identities |
| title_sort | marketing identities |
| topic | Social groups: religious groups & communities thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSR Social groups: religious groups and communities |
| topic_facet | Social groups: religious groups & communities thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSR Social groups: religious groups and communities |
| url | ONIX_20220715_9780814345184_346 |
| work_keys_str_mv | AT brennerdavida marketingidentities |