Advertising Progress
Selected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American societ...
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| Materialtyp: | Online |
| Språk: | engelska |
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Johns Hopkins University Press
2022
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| Ämnen: | |
| Länkar: | ONIX_20220715_9781421434193_665 |
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| _version_ | 1869531243618500608 |
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| author | Laird, Pamela Walker |
| author_browse | Laird, Pamela Walker |
| author_facet | Laird, Pamela Walker |
| author_sort | Laird, Pamela Walker |
| collection | Directory of Open Access Books |
| description | Selected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture. |
| format | Online |
| id | doab-20.500.12854ir-88918 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Johns Hopkins University Press |
| publisherStr | Johns Hopkins University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-889182024-03-30T12:53:24Z Advertising Progress Laird, Pamela Walker Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Selected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture. 2022-07-15T15:16:27Z 2022-07-15T15:16:27Z 2020 book ONIX_20220715_9781421434193_665 9781421434193 https://directory.doabooks.org/handle/20.500.12854/88918 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://muse.jhu.edu/book/72714 Johns Hopkins University Press 10.1353/book.72714 10.1353/book.72714 1f9b1002-ec35-4fcf-94be-32cfd0a1dfd3 9781421434193 506 open access |
| spellingShingle | Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Laird, Pamela Walker Advertising Progress |
| title | Advertising Progress |
| title_full | Advertising Progress |
| title_fullStr | Advertising Progress |
| title_full_unstemmed | Advertising Progress |
| title_short | Advertising Progress |
| title_sort | advertising progress |
| topic | Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | Sales & marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | ONIX_20220715_9781421434193_665 |
| work_keys_str_mv | AT lairdpamelawalker advertisingprogress |