Digital Business Models in Sport

Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era...

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Natura:	Online
Lingua:	inglese
Pubblicazione:	Taylor & Francis 2022
Soggetti:	athlete engagement business models digital business digital technology digitisation football Mateusz Tomanek Michal Polasik micropayments sponsorship sports clubs sport business sport communication sport management sport organisations Wojciech Cieśliński wearable devices thema EDItEUR::S Sports and Active outdoor recreation::SC Sport: general::SCB Sporting events and management::SCBM Sports management and facilities
Accesso online:	ONIX_20220722_9781000635515_44
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