Omslagsbillede

Academic Brands

Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Availabl...

Fuld beskrivelse

Saved in:
Format: Online
Sprog:engelsk
Udgivet: Cambridge University Press 2022
Fag:
branding
universities
marketing
logos
trademarks
thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law::LNR Intellectual property law
Online adgang:ONIX_20220809_9781108881920_150
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
Summary:Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.

Lignende værker