Academic Brands
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Availabl...
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| Formaat: | Online |
|---|---|
| Taal: | Engels |
| Gepubliceerd in: |
Cambridge University Press
2022
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| Onderwerpen: | |
| Online toegang: | ONIX_20220809_9781108881920_150 |
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| _version_ | 1869527983369224192 |
|---|---|
| collection | Directory of Open Access Books |
| description | Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core. |
| format | Online |
| id | doab-20.500.12854ir-90952 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Cambridge University Press |
| publisherStr | Cambridge University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-909522024-03-30T23:21:13Z Academic Brands Biagioli, Mario Sunder, Madhavi branding universities marketing logos trademarks thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law::LNR Intellectual property law Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core. 2022-08-09T07:20:29Z 2022-08-09T07:20:29Z 2022 book ONIX_20220809_9781108881920_150 9781108881920 9781108841375 https://directory.doabooks.org/handle/20.500.12854/90952 eng Social Sciences image/jpeg n/a http://doi.org/10.1017/9781108881920 Cambridge University Press 10.1017/9781108881920 10.1017/9781108881920 12615a55-20f1-4eb5-a6c9-5eb6541f63e5 9781108881920 9781108841375 open access |
| spellingShingle | branding universities marketing logos trademarks thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law::LNR Intellectual property law Academic Brands |
| title | Academic Brands |
| title_full | Academic Brands |
| title_fullStr | Academic Brands |
| title_full_unstemmed | Academic Brands |
| title_short | Academic Brands |
| title_sort | academic brands |
| topic | branding universities marketing logos trademarks thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law::LNR Intellectual property law |
| topic_facet | branding universities marketing logos trademarks thema EDItEUR::L Law::LN Laws of specific jurisdictions and specific areas of law::LNR Intellectual property law |
| url | ONIX_20220809_9781108881920_150 |