Chapter 7 Made in France and Made in Paris
Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exerc...
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| Հիմնական հեղինակներ: | , |
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| Ձևաչափ: | Online |
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Taylor & Francis
2023
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| Առցանց հասանելիություն: | https://library.oapen.org/handle/20.500.12657/60875 |
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| _version_ | 1869528601840320512 |
|---|---|
| author | Pouillard, Veronique Millet, Audrey |
| author_browse | Millet, Audrey Pouillard, Veronique |
| author_facet | Pouillard, Veronique Millet, Audrey |
| author_sort | Pouillard, Veronique |
| collection | Directory of Open Access Books |
| description | Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exercised locally, as in Paris and in the wine producing regions. The French government has consistently fostered production that advertised its country-of-origin as a symbol of quality on domestic and international markets. This chapter discusses the luxury industries, especially haute couture. The experiences of this industry, and other luxury industries show that is possible to relocate production outside France, which has resulted in the massification of luxury-item production. |
| format | Online |
| id | doab-20.500.12854ir-96336 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-963362025-07-17T12:15:44Z Chapter 7 Made in France and Made in Paris Pouillard, Veronique Millet, Audrey Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several levels of power, which was centralised by the French state, but also exercised locally, as in Paris and in the wine producing regions. The French government has consistently fostered production that advertised its country-of-origin as a symbol of quality on domestic and international markets. This chapter discusses the luxury industries, especially haute couture. The experiences of this industry, and other luxury industries show that is possible to relocate production outside France, which has resulted in the massification of luxury-item production. 2023-01-26T04:08:08Z 2023-01-26T04:08:08Z 2023-01-25T10:00:41Z 2023 chapter https://library.oapen.org/handle/20.500.12657/60875 9780367754976 9780367762681 https://directory.doabooks.org/handle/20.500.12854/96336 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/60875/1/9781003166184_10.4324_9781003166184-7.pdf https://library.oapen.org/bitstream/20.500.12657/60875/1/9781003166184_10.4324_9781003166184-7.pdf https://library.oapen.org/bitstream/20.500.12657/60875/1/9781003166184_10.4324_9781003166184-7.pdf Taylor & Francis Routledge 10.4324/9781003166184-7 10.4324/9781003166184-7 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 National Brands and Global Markets University of Oslo c273ec27-d2be-4f1d-8917-141b286f1657 9780367754976 9780367762681 Routledge 19 open access |
| spellingShingle | Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Pouillard, Veronique Millet, Audrey Chapter 7 Made in France and Made in Paris |
| title | Chapter 7 Made in France and Made in Paris |
| title_full | Chapter 7 Made in France and Made in Paris |
| title_fullStr | Chapter 7 Made in France and Made in Paris |
| title_full_unstemmed | Chapter 7 Made in France and Made in Paris |
| title_short | Chapter 7 Made in France and Made in Paris |
| title_sort | chapter 7 made in france and made in paris |
| topic | Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | Brands, Historical, Perspective, National, Markets, Global thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | https://library.oapen.org/handle/20.500.12657/60875 |
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