Chapter Introduction
This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...
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| Main Authors: | , |
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| Format: | Online |
| Sprog: | engelsk |
| Udgivet: |
Taylor & Francis
2023
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| Fag: | |
| Online adgang: | https://library.oapen.org/handle/20.500.12657/76817 |
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