Chapter Introduction
This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...
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| Үндсэн зохиолчид: | , |
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| Формат: | Online |
| Хэл сонгох: | англи |
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Taylor & Francis
2023
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| Нөхцлүүд: | |
| Онлайн хандалт: | https://library.oapen.org/handle/20.500.12657/76817 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| _version_ | 1869522053343739904 |
|---|---|
| author | Witek-Hajduk, Marzanna K. Grudecka, Anna |
| author_browse | Grudecka, Anna Witek-Hajduk, Marzanna K. |
| author_facet | Witek-Hajduk, Marzanna K. Grudecka, Anna |
| author_sort | Witek-Hajduk, Marzanna K. |
| collection | Directory of Open Access Books |
| description | This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well as both developed countries and emerging/developing markets. Thus, it presents a general overview of the streams of research on the national origin of the companies/products/brands, as well as on the concept of COO and its dimensions, COI, COE, and related terms and concepts, such as “liability-of-origin”, the “made-in” label, geographical indications (GIs), etc. Moreover, various perspectives that can be adopted when considering these occurrences are discussed too. Finally, it states the novelty of the monograph, i.e. its interdisciplinary approach to the field, covering various aspects of COO, its implications for international business, further theoretical developments regarding COO, and empirical evidence delivered by scholars representing different fields of science. |
| format | Online |
| id | doab-20.500.12854ir-122064 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1220642025-06-24T06:50:17Z Chapter Introduction Witek-Hajduk, Marzanna K. Grudecka, Anna COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well as both developed countries and emerging/developing markets. Thus, it presents a general overview of the streams of research on the national origin of the companies/products/brands, as well as on the concept of COO and its dimensions, COI, COE, and related terms and concepts, such as “liability-of-origin”, the “made-in” label, geographical indications (GIs), etc. Moreover, various perspectives that can be adopted when considering these occurrences are discussed too. Finally, it states the novelty of the monograph, i.e. its interdisciplinary approach to the field, covering various aspects of COO, its implications for international business, further theoretical developments regarding COO, and empirical evidence delivered by scholars representing different fields of science. 2023-11-17T09:22:13Z 2023-11-17T09:22:13Z 2023-10-16T09:23:10Z 2024 chapter https://library.oapen.org/handle/20.500.12657/76817 9781032537870 9781032537900 https://directory.doabooks.org/handle/20.500.12854/122064 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/76817/1/9781003413639_10.4324-9781003413639-1.pdf https://library.oapen.org/bitstream/20.500.12657/76817/1/9781003413639_10.4324-9781003413639-1.pdf https://library.oapen.org/bitstream/20.500.12657/76817/1/9781003413639_10.4324-9781003413639-1.pdf Taylor & Francis Routledge 10.4324/9781003413639-1 10.4324/9781003413639-1 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Country of Origin Effect in International Business 9781032537870 9781032537900 Routledge 22 open access |
| spellingShingle | COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing Witek-Hajduk, Marzanna K. Grudecka, Anna Chapter Introduction |
| title | Chapter Introduction |
| title_full | Chapter Introduction |
| title_fullStr | Chapter Introduction |
| title_full_unstemmed | Chapter Introduction |
| title_short | Chapter Introduction |
| title_sort | chapter introduction |
| topic | COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing |
| topic_facet | COO, consumer ethnocentrism, country of origin, country of origin effect, international marketing |
| url | https://library.oapen.org/handle/20.500.12657/76817 |
| work_keys_str_mv | AT witekhajdukmarzannak chapterintroduction AT grudeckaanna chapterintroduction |