Chapter Introduction
This introductory chapter provides a general overview of the content of this monograph contains and its key areas of focus, namely a multi-faceted approach to country-of-origin (COO) and its dimensions, and country-of-origin effect (COE), including both consumer and strategic perspectives, as well a...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Online |
| اللغة: | الإنجليزية |
| منشور في: |
Taylor & Francis
2023
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://library.oapen.org/handle/20.500.12657/76817 |
| الوسوم: |
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مواد مشابهة: Chapter Introduction
- Chapter 5 Communicating the Country-of- Origin in Advertising
- Place branding practice and scholarship: where we are and whither we may be going
- Future Regulation of Cross-Border Audiovisual Content Dissemination
- Anxious Creativity
- Das Herkunftslandprinzip der E-Commerce-Richtlinie und seine Auswirkung auf die aktuelle Mediengesetzgebung in Deutschland
- Chapter 12 The Genesis of Behaviorally Modern Homo sapiens