Chapter 1 Consuming atmospheres
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Par...
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| Huvudupphov: | , |
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| Materialtyp: | Online |
| Språk: | engelska |
| Utgiven: |
Taylor & Francis
2023
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| Ämnen: | |
| Länkar: | https://library.oapen.org/handle/20.500.12657/85201 |
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| _version_ | 1869520104836825088 |
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| author | Steadman, Chloe Coffin, Jack |
| author_browse | Coffin, Jack Steadman, Chloe |
| author_facet | Steadman, Chloe Coffin, Jack |
| author_sort | Steadman, Chloe |
| collection | Directory of Open Access Books |
| description | This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon – and converse with – existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond. |
| format | Online |
| id | doab-20.500.12854ir-122470 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1224702025-03-12T15:59:16Z Chapter 1 Consuming atmospheres Steadman, Chloe Coffin, Jack consuming atmospheres, marketing, marketing research, consumer experience, consumer culture This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon – and converse with – existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing – and beyond. 2023-11-18T04:05:18Z 2023-11-18T04:05:18Z 2023-11-17T13:02:14Z 2024 chapter https://library.oapen.org/handle/20.500.12657/85201 9781032264929 9781032264943 https://directory.doabooks.org/handle/20.500.12854/122470 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/85201/1/9781003288510_10.4324_9781003288510-1.pdf https://library.oapen.org/bitstream/20.500.12657/85201/1/9781003288510_10.4324_9781003288510-1.pdf https://library.oapen.org/bitstream/20.500.12657/85201/1/9781003288510_10.4324_9781003288510-1.pdf Taylor & Francis Routledge 10.4324/ 9781003288510- 1 10.4324/ 9781003288510- 1 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Consuming Atmospheres 9781032264929 9781032264943 Routledge 19 open access |
| spellingShingle | consuming atmospheres, marketing, marketing research, consumer experience, consumer culture Steadman, Chloe Coffin, Jack Chapter 1 Consuming atmospheres |
| title | Chapter 1 Consuming atmospheres |
| title_full | Chapter 1 Consuming atmospheres |
| title_fullStr | Chapter 1 Consuming atmospheres |
| title_full_unstemmed | Chapter 1 Consuming atmospheres |
| title_short | Chapter 1 Consuming atmospheres |
| title_sort | chapter 1 consuming atmospheres |
| topic | consuming atmospheres, marketing, marketing research, consumer experience, consumer culture |
| topic_facet | consuming atmospheres, marketing, marketing research, consumer experience, consumer culture |
| url | https://library.oapen.org/handle/20.500.12657/85201 |
| work_keys_str_mv | AT steadmanchloe chapter1consumingatmospheres AT coffinjack chapter1consumingatmospheres |