Chapter 1 Shopping centres as a retail format
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | Online |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Taylor & Francis
2024
|
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://library.oapen.org/handle/20.500.12657/88445 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|
| _version_ | 1869516598585327616 |
|---|---|
| author | Krowicki, Piotr Maciejewski, Grzegorz |
| author_browse | Krowicki, Piotr Maciejewski, Grzegorz |
| author_facet | Krowicki, Piotr Maciejewski, Grzegorz |
| author_sort | Krowicki, Piotr |
| collection | Directory of Open Access Books |
| description | There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.
The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners. |
| format | Online |
| id | doab-20.500.12854ir-135701 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1357012025-05-08T11:17:20Z Chapter 1 Shopping centres as a retail format Krowicki, Piotr Maciejewski, Grzegorz customer engagement,value creation,customer perceived value,customer value proposition,retail marketing There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners. 2024-03-15T04:18:07Z 2024-03-15T04:18:07Z 2024-03-14T10:28:46Z 2024 chapter https://library.oapen.org/handle/20.500.12657/88445 9781032690520 9781032690537 https://directory.doabooks.org/handle/20.500.12854/135701 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/88445/1/9781032690544_10.4324_9781032690544-2.pdf https://library.oapen.org/bitstream/20.500.12657/88445/1/9781032690544_10.4324_9781032690544-2.pdf https://library.oapen.org/bitstream/20.500.12657/88445/1/9781032690544_10.4324_9781032690544-2.pdf https://library.oapen.org/bitstream/20.500.12657/88445/1/9781032690544_10.4324_9781032690544-2.pdf https://library.oapen.org/bitstream/20.500.12657/88445/1/9781032690544_10.4324_9781032690544-2.pdf Taylor & Francis Routledge 10.4324/9781032690544-2 10.4324/9781032690544-2 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Shopping Centre Marketing European Social Fund Plus 5ba850ef-b17c-47a2-8a8c-bb127c1252a1 9781032690520 9781032690537 EU collection Routledge 38 open access |
| spellingShingle | customer engagement,value creation,customer perceived value,customer value proposition,retail marketing Krowicki, Piotr Maciejewski, Grzegorz Chapter 1 Shopping centres as a retail format |
| title | Chapter 1 Shopping centres as a retail format |
| title_full | Chapter 1 Shopping centres as a retail format |
| title_fullStr | Chapter 1 Shopping centres as a retail format |
| title_full_unstemmed | Chapter 1 Shopping centres as a retail format |
| title_short | Chapter 1 Shopping centres as a retail format |
| title_sort | chapter 1 shopping centres as a retail format |
| topic | customer engagement,value creation,customer perceived value,customer value proposition,retail marketing |
| topic_facet | customer engagement,value creation,customer perceived value,customer value proposition,retail marketing |
| url | https://library.oapen.org/handle/20.500.12657/88445 |
| work_keys_str_mv | AT krowickipiotr chapter1shoppingcentresasaretailformat AT maciejewskigrzegorz chapter1shoppingcentresasaretailformat |