Chapter 1 Shopping centres as a retail format

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with...

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Détails bibliographiques

Auteurs principaux:	Krowicki, Piotr, Maciejewski, Grzegorz
Format:	Online
Langue:	anglais
Publié:	Taylor & Francis 2024
Sujets:	customer engagement,value creation,customer perceived value,customer value proposition,retail marketing
Accès en ligne:	https://library.oapen.org/handle/20.500.12657/88445
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