A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phen...
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| Main Authors: | , , |
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| Format: | Online |
| Sprog: | engelsk |
| Udgivet: |
Edward Elgar Publishing
2025
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| Fag: | |
| Online adgang: | https://directory.doabooks.org/handle/20.500.12854/153436 |
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| Summary: | This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. |
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