A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phen...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Formato: | Online |
| Idioma: | inglês |
| Publicado em: |
Edward Elgar Publishing
2025
|
| Assuntos: | |
| Acesso em linha: | https://directory.doabooks.org/handle/20.500.12854/153436 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
| _version_ | 1869523051215847424 |
|---|---|
| author | Gatti, Lucia Conti, Ludovico Giacomo Seele, Peter |
| author_browse | Conti, Ludovico Giacomo Gatti, Lucia Seele, Peter |
| author_facet | Gatti, Lucia Conti, Ludovico Giacomo Seele, Peter |
| author_sort | Gatti, Lucia |
| collection | Directory of Open Access Books |
| description | This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. |
| format | Online |
| id | doab-20.500.12854ir-153436 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Edward Elgar Publishing |
| publisherStr | Edward Elgar Publishing |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1534362025-03-03T11:00:25Z A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends Gatti, Lucia Conti, Ludovico Giacomo Seele, Peter Greenwashing; Green Marketing; Green Communication; Csr Communication; *Washing KJG This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. Published 2025-03-03T11:00:22Z 2025-03-03T11:00:22Z 2025-02-18 book 9781035328246 https://directory.doabooks.org/handle/20.500.12854/153436 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.e-elgar.com/shop/gbp/a-comprehensive-guide-to-greenwashing-phenomena-contexts-and-trends-9781035328239.html https://www.elgaronline.com/monobook-oa/book/9781035328246/9781035328246.xml Edward Elgar Publishing Edward Elgar Publishing 10.4337/9781035328246 10.4337/9781035328246 01ceac28-75b4-492a-8eec-f9b98bc6b28c https://creativecommons.org/licenses/by-nc-nd/4.0/ 9781035328246 Edward Elgar Publishing Cheltenham, UK open access |
| spellingShingle | Greenwashing; Green Marketing; Green Communication; Csr Communication; *Washing KJG Gatti, Lucia Conti, Ludovico Giacomo Seele, Peter A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends |
| title | A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends |
| title_full | A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends |
| title_fullStr | A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends |
| title_full_unstemmed | A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends |
| title_short | A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends |
| title_sort | comprehensive guide to greenwashing phenomena contexts and trends |
| topic | Greenwashing; Green Marketing; Green Communication; Csr Communication; *Washing KJG |
| topic_facet | Greenwashing; Green Marketing; Green Communication; Csr Communication; *Washing KJG |
| url | https://directory.doabooks.org/handle/20.500.12854/153436 |
| work_keys_str_mv | AT gattilucia acomprehensiveguidetogreenwashingphenomenacontextsandtrends AT contiludovicogiacomo acomprehensiveguidetogreenwashingphenomenacontextsandtrends AT seelepeter acomprehensiveguidetogreenwashingphenomenacontextsandtrends AT gattilucia comprehensiveguidetogreenwashingphenomenacontextsandtrends AT contiludovicogiacomo comprehensiveguidetogreenwashingphenomenacontextsandtrends AT seelepeter comprehensiveguidetogreenwashingphenomenacontextsandtrends |