Chapter The realization of marketing strategies on the example of Pepees S.A.

The subject of this study regarding the Pepees S.A. is to present the synergy effect achieved by the marketing strategies used by the company in 2013– 2018 and to determine the competitive position and sources of success of the company. The study presents information about the company, strategies im...

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Bibliografiske detaljer
Main Authors: Kowara, Paulina, Lipka, Ilona
Format: Online
Sprog:polsk
Udgivet: Wydawnictwo Uniwersytetu Łódzkiego 2025
Online adgang:ONIX_20250307_9788382202830_988
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Beskrivelse
Summary:The subject of this study regarding the Pepees S.A. is to present the synergy effect achieved by the marketing strategies used by the company in 2013– 2018 and to determine the competitive position and sources of success of the company. The study presents information about the company, strategies implemented by the company, as well as financial indicators and financial data. The Good Practice Charter was also included in the study.