Chapter The realization of marketing strategies on the example of Pepees S.A.
The subject of this study regarding the Pepees S.A. is to present the synergy effect achieved by the marketing strategies used by the company in 2013– 2018 and to determine the competitive position and sources of success of the company. The study presents information about the company, strategies im...
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| Main Authors: | , |
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| 格式: | Online |
| 語言: | 波兰语 |
| 出版: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| 在線閱讀: | ONIX_20250307_9788382202830_988 |
| 標簽: |
沒有標簽, 成為第一個標記此記錄!
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| _version_ | 1869519449144426496 |
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| author | Kowara, Paulina Lipka, Ilona |
| author_browse | Kowara, Paulina Lipka, Ilona |
| author_facet | Kowara, Paulina Lipka, Ilona |
| author_sort | Kowara, Paulina |
| collection | Directory of Open Access Books |
| description | The subject of this study regarding the Pepees S.A. is to present the synergy effect achieved by the marketing strategies used by the company in 2013– 2018 and to determine the competitive position and sources of success of the company. The study presents information about the company, strategies implemented by the company, as well as financial indicators and financial data. The Good Practice Charter was also included in the study. |
| format | Online |
| id | doab-20.500.12854ir-155563 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1555632025-03-07T14:22:43Z Chapter The realization of marketing strategies on the example of Pepees S.A. Kowara, Paulina Lipka, Ilona The subject of this study regarding the Pepees S.A. is to present the synergy effect achieved by the marketing strategies used by the company in 2013– 2018 and to determine the competitive position and sources of success of the company. The study presents information about the company, strategies implemented by the company, as well as financial indicators and financial data. The Good Practice Charter was also included in the study. 2025-03-07T14:22:42Z 2025-03-07T14:22:42Z 2020 chapter ONIX_20250307_9788382202830_988 9788382202830 9788382202823 9788364462528 https://directory.doabooks.org/handle/20.500.12854/155563 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/281 Wydawnictwo Uniwersytetu Łódzkiego The subject of this study regarding the Pepees S.A. is to present the synergy effect achieved by the marketing strategies used by the company in 2013– 2018 and to determine the competitive position and sources of success of the company. The study presents information about the company, strategies implemented by the company, as well as financial indicators and financial data. The Good Practice Charter was also included in the study. 83bfe9c9-323d-4283-b087-d859fd9af314 9788382202830 9788382202823 9788364462528 27-41 open access |
| spellingShingle | Kowara, Paulina Lipka, Ilona Chapter The realization of marketing strategies on the example of Pepees S.A. |
| title | Chapter The realization of marketing strategies on the example of Pepees S.A. |
| title_full | Chapter The realization of marketing strategies on the example of Pepees S.A. |
| title_fullStr | Chapter The realization of marketing strategies on the example of Pepees S.A. |
| title_full_unstemmed | Chapter The realization of marketing strategies on the example of Pepees S.A. |
| title_short | Chapter The realization of marketing strategies on the example of Pepees S.A. |
| title_sort | chapter the realization of marketing strategies on the example of pepees s a |
| url | ONIX_20250307_9788382202830_988 |
| work_keys_str_mv | AT kowarapaulina chaptertherealizationofmarketingstrategiesontheexampleofpepeessa AT lipkailona chaptertherealizationofmarketingstrategiesontheexampleofpepeessa |