Chapter Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page)

The aim of the article is to look at the creative word formation used in advertising messages posted on Facebook. The focus is on neologisms which, thanks to their innovative structure, are a part of a game with an internet user trying to decipher a new lexical unit. In addition to trying to recreat...

Täydet tiedot

Bibliografiset tiedot

Päätekijä:	Burska, Katarzyna
Aineistotyyppi:	Online
Kieli:	puola
Julkaistu:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Aiheet:	real-time marketing storytelling marketing advertising news service creativity media studies
Linkit:	ONIX_20250307_9788382207118_1322
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!