Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals
The aim of the article was to analysed the advertisements derived from the medical journal „Medycyna po Dyplomie, which is addressed to specialised type of recipients, it means: doctor or doctor which is a specialist, and also adept (student). It was relevant to investigate if this kind of medicine...
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| 格式: | Online |
| 語言: | 波兰语 |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| 在線閱讀: | ONIX_20250307_9788382207118_1324 |
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| _version_ | 1869531466020421632 |
|---|---|
| author | Drozd, Barbara |
| author_browse | Drozd, Barbara |
| author_facet | Drozd, Barbara |
| author_sort | Drozd, Barbara |
| collection | Directory of Open Access Books |
| description | The aim of the article was to analysed the advertisements derived from the medical journal „Medycyna po Dyplomie, which is addressed to specialised type of recipients, it means: doctor or doctor which is a specialist, and also adept (student). It was relevant to investigate if this kind of medicine advertisements stand out from the other well know television advertisements. The characteristics of the advertisement show that their recipients are strictly determined by specialised knowledge, specialised terms and acronims. |
| format | Online |
| id | doab-20.500.12854ir-155674 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556742025-03-07T14:29:47Z Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals Drozd, Barbara real-time marketing storytelling marketing advertising news service creativity media studies The aim of the article was to analysed the advertisements derived from the medical journal „Medycyna po Dyplomie, which is addressed to specialised type of recipients, it means: doctor or doctor which is a specialist, and also adept (student). It was relevant to investigate if this kind of medicine advertisements stand out from the other well know television advertisements. The characteristics of the advertisement show that their recipients are strictly determined by specialised knowledge, specialised terms and acronims. 2025-03-07T14:29:45Z 2025-03-07T14:29:45Z 2022 chapter ONIX_20250307_9788382207118_1324 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155674 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.06 The aim of the article was to analysed the advertisements derived from the medical journal „Medycyna po Dyplomie, which is addressed to specialised type of recipients, it means: doctor or doctor which is a specialist, and also adept (student). It was relevant to investigate if this kind of medicine advertisements stand out from the other well know television advertisements. The characteristics of the advertisement show that their recipients are strictly determined by specialised knowledge, specialised terms and acronims. 10.18778/8220-710-1.06 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 95-113 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Drozd, Barbara Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals |
| title | Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals |
| title_full | Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals |
| title_fullStr | Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals |
| title_full_unstemmed | Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals |
| title_short | Chapter „Catch the dream for all night”. Characteristic of the advertisements in the medical journals |
| title_sort | chapter catch the dream for all night characteristic of the advertisements in the medical journals |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1324 |
| work_keys_str_mv | AT drozdbarbara chaptercatchthedreamforallnightcharacteristicoftheadvertisementsinthemedicaljournals |