Chapter Aquatic metaphors as persuasive and manipulative means in press discourse (based on digital versions of Polish opinion weekly magazines)

In press political discourse, metaphors are often used, thanks to which the sender can impose a specific point of view on the recipient. Using a metaphor, you can create a picture of events, people or phenomena consistent with a given world view option. The popularity of these linguistic means is ev...

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Autor principal: Kujawiak, Aleksandra
Format: Online
Idioma:polonès
Publicat: Wydawnictwo Uniwersytetu Łódzkiego 2025
Accés en línia:ONIX_20250307_9788382208238_1468
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