Chapter Aquatic metaphors as persuasive and manipulative means in press discourse (based on digital versions of Polish opinion weekly magazines)
In press political discourse, metaphors are often used, thanks to which the sender can impose a specific point of view on the recipient. Using a metaphor, you can create a picture of events, people or phenomena consistent with a given world view option. The popularity of these linguistic means is ev...
Gardado en:
| Autor Principal: | |
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| Formato: | Online |
| Idioma: | polaco |
| Publicado: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Acceso en liña: | ONIX_20250307_9788382208238_1468 |
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| Summary: | In press political discourse, metaphors are often used, thanks to which the sender can impose a specific point of view on the recipient. Using a metaphor, you can create a picture of events, people or phenomena consistent with a given world view option. The popularity of these linguistic means is evidenced by numerous studies on metaphors in the language of politics, among which the following semantic fields are distinguished: war, game, sport, disease, the way from-to, theater/ film or trade. The aim of the article is to analyze the metaphors relating to various forms and properties of water, the so-called aquatic metaphors as persuasive and manipulative means contained in press texts published in 2018–2020 in the weekly magazines “Polityka” and “Sieci”. |
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